Leeds United F.C Logo Re-design

2018 saw Leeds United unveil a new badge to celebrate their centenary year in 2019. The logo itself received much critisicm from fans, and sparked a response from the design world, with alternative designs uploaded to a specially created website. As part of the 'Club Crest Challenge' I thought it would be great to have a go myself, at the Leeds United logo and create something which brought different elements from the logos they have had throughout their rich history. This project documents my design and how I came to create it.