In collaboration with the Concept Club, we were approached by one of the UK’s most iconic sportswear brands, Admiral.
The brief was to create a football team concept based on the brand using a nautical theme. I had to create the iconic club badge which features subtle nautical elements such as the interlocking ‘A’ and anchor, ships wheel and rope whilst incorporating the brand motto ‘quibus pugiles’ which means ‘worn by champions’.
Along with the badge design, I had to create a set of supporting garments which would support the brand whilst continuing the theme. The Jersey features a subtle wave pattern wich admiral stripes and a navy star. The designs were applied to a home and away jersey, along with shorts and a hoody.
