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Caley's Apothecary is a supplier of organic herbs, essential oils, base oils, supplements, natural skincare and more. Founded by Stephanie Caley, Medical Herbalist. Stephanie approached me with the strong vision of creating a visual identity which would be used for a new and exciting business, Caley’s Apothecary. I designed and developed a brand which reflected Caley’s Apothecary’s core values and that was easily tranferable across a wide variety of different platforms. Along with designing the brand identity and logo, I also worked on numerous different collateral including; a full set of printed stationery, packaging, flyers, social media presence, exhibition banners and material.