The GCS, Brand Identity Design

The Golf Club Secretary (GCS) is a monthly newsletter which keeps you and your committee up to date on all the latest developments affecting the management of Golf Clubs and the game of golf. The brief was to uplift and re-brand the GCS, which allow it to continue to grow for the future. The GCS as well as being a newsletter is much more, and holds special events throughout the year called the ‘GCS Open Championship’. As part of the branding process, I created a special tournament logo which would be used when these events take place. You will see my journey and process leading to a strong and effective brand which is applied to various forms of collateral. As part of this project I developed a brand guidelines document which was provided to the client, containing a detailed guide on how to use the new brand going forward. It included a primary and secondary colour palette containing all values, as well as instructions on how to implement the new brand.

Visit the new Golf Club Secretary website here

www.thegolfclubsecretary.co.uk

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